Ebook Readers: Kindle

Ebook reader Kindle from Amazon

Kindle is nowhere to be found

Amazon has run out of Kindle. The Ebook reader Kindle from Amazon was not an easy product and, in fact, there’s still time until the electronic book is consolidated, but the results are very good. About a year has passed since the Amazon Kindle was released and it already has accumulated sales in excess of 250,000 units. However, rather than sales of the device itself, Amazon’s great success is reflected in the download of virtual books, which accounts for 10 percent of the total sales of books.

Has the fact that Oprah recommended Kindle influenced the sales? maybe!

The Kindle is known as the iPod for books, for having been able to offer the best product of its kind to date and become, therefore, the most popular. Amazon.com put it on sale in November 2007 and its sales have been rising gradually for various reasons, including a publicity campaign órdago.

To begin with, born under the wing of a store like Amazon is already a guarantee. In remarks to CNN picked up by other press sites, the technology editor of Consumer Reports, Paul Reynolds, said in this sense: “You can not deny the importance that Amazon has had overalll behind this.” But if that was not enough, Kindle has been promoted in a TV program by none other than Oprah Winfrey, who exercised great power in the publishing world with usual recommendations of books.

ADVANTAGES OF DESIGN

However, the beauty of the technology is also responsible for the success of Kindle. Unlike its major competitor, the Sony e-reader, the product Apple does not need a USB cable to transfer the virtual books. This is a wireless device using a technology known as Whispernet. “I believe that the Whispernet is what puts Kindle apart from other e-readers on the market, felt the writer Leslie Nicoll, who has published the book ‘Frequently Asked Questions and Answers on the Amazon Kindle.”

Since then sales data for Kindle isbeyond doubt. Although the titles available in digital format for the device are around 200,000, a tiny figure compared with the huge supply of books at Amazon, in total sales in the latter years of e-books accounted for no less than 10 per cent. In total, Amazon sold 250,000 units of its product, which is now exhausted and has a waiting time of 11 to 13 weeks.

The company is already working on a new model of Kindle that is expected to appear in 2009, with improvements in the design. Although more data is not yet known, it was speculated that it will be thinner and improve the distribution of buttons, which in the current design takes users to accidentally switch pages sometimes. Its price on the Amazon site is 280 euros (359 dollars).

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